Facebook will finally roll out a News Feed redesign
It took nearly a year, but Facebook’s News Feed will get a minimalist makeover. After originally nnouncing a redesign campaign in March of 2013, Facebook said Thursday that it will begin rolling out its new layout and design — but what’s coming will look different than what was touted in the past. My colleague Om Malik had the opportunity to review the new, photo-focused News Feed when it was unveiled last year. At the time, he praised the look’s focus on photos and responsive design, but felt it didn’t do much for Facebook at large: “I have spent a lot of time with the redesign and I am not clear how this solves Facebook’s two major challenges: retention and engagement. Yes, it is lovely, and the notifications are sort of nicer, but it still does nothing to make me come back more often and actually if anything I will spend less time. I can skim photos and bounce much faster.” Ultimately, the version Om reviewed never got off the ground — according to R...
