Websites can determine the visitor’s geographic location using their IP address and serve more relevant content. For example, a weather website may use your IP address to estimate your approximate location and provide weather forecast for your current city automatically. A currency exchange website can determine your default currency based on your country which is detected from your IP address. There are free web IP lookup services, ip2c.org for example, that will reveal the country of your client’s IP address with a simple HTTP request. We internally use that service at Digital Inspiration to determine the payment service provider on the checkout page. Bulk IP Lookup with Google Sheets IP2Location is another good alternative that retrieves more detailed geolocation information for any IP address. The IP location lookup service can retrieve the client’s country, city name, region, the ISP name and more. If you have a bulk list of IP addresses, you can use Google Sheets to es...